Then, add DA over time to a reporting dashboard that highlights all the traffic being driven to your campaign’s target pages. If you have a link building campaign running alongside on-page optimizations of sections of your website, you’ll be able to show the correlation between on- and off-page factors driving in high-quality traffic. Keep a close eye on your scores and your competitors’ scores over time, especially when there are coordinated campaigns with dedicated off-page SEO efforts. They should never be used as an absolute measurement of how well your website is doing in organic search. DuckDuckGo doesn’t use it.īut, as Googler John Mueller cheekily pointed out during an AMA last year, DA does exist, and Google is aware of it:ĭomain Authority and similar authority and ranking scores are great as a comparative metric. Is Domain Authority a Ranking Factor?ĭomain Authority is not a Google ranking factor. I recommend conducting a little backlink audit and updating that disavow file as soon as you get the chance. Moz got significantly better at assessing the quality of the inbound links pointing at your website, and their DA is now a more accurate reflection of Google’s algorithm. If your DA dropped off a cliff, you weren’t penalized - it was because your links stink. So, if you were closely monitoring your Domain Authority scores and they went up on or around March 5, 2019, keep doing what you’re doing. The size of Moz’s link data set got bigger and fresher while they worked in ways to better interpret the link data by incorporating their Spam Score and adding a dash of machine-learning. The most important thing to know is that Domain Authority got better. Some sites’ scores went up while others’ went down. Moz overhauled the way that they were calculating DA, and marketers and webmasters went into a tizzy. You may have heard recently about a shake-up with Domain Authority. Their metric is only as good as its index, which got a lot better last year when Link Explorer replaced Open Site Explorer (OSE), increasing the size of their index 35x and the freshness of their index 30x. The score is based only on the Moz index of the web, not Google’s or anyone else’s. Moz is taking all of the link data from their Link Explorer tool for a given website and matching that up against other domains in their index. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.” This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. “Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. It also adds up the number of unique domains and the total quantity of links pointing at your site. The Moz score measures inbound links from other sites to your specific pages, inbound links to any of your sub-domains, and inbound links to anywhere on your root domain.

Moz DA measures links: links, links, and more links. The default view gives you DA scores and linking breakdowns for all the pages in a search results page, or once you click through to a page, the DA score and analysis for that page.Ī lighter, more simplified view is the DA mode which only shows the score of the page you’re on in the extension icon.

You can quickly check your DA with the MozBar Chrome extension. Moz also calculates the Page Authority (PA) for a specific URL, scoring it the same way that it does for the domain as a whole. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100.ĭA is a good indicator of a website’s potential for organic visibility. Let’s dive into one of the most used authority metrics out there: Moz Domain Authority. Some of the more well-known ones include Majestic’s Trust Flow and Citation Flow, Ahrefs’ Domain Rating, and Moz’s Domain Authority. There are quite a few ranking metrics on the market today. Companies like Moz have invested heavily and built these calculations on the backs of crawlers that index pages, count links, evaluate topicality, and use machine learning to provide insights into how well your website might rank against a competitor. The point of any ranking or authority metric is to mimic a search engine ranking algorithm. Authority and rank metrics like Moz Domain Authority can be incredibly useful for all of your SEO campaigns but when taken at face value or misinterpreted, these metrics can lead you astray of important goals and leave you chasing ROI shadows.

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